We are already about halfway through 2018, but that doesn’t mean it’s too late to hop on the latest marketing trends. In fact, to stay ahead of your competition, you should constantly be keeping up with the latest and greatest in marketing. Whether it’s trying out a new strategy, optimizing your existing campaigns, or improving your analytics, just about every law firm can benefit from understanding the latest marketing trends. In this post, we review 5 hot law firm marketing trends in 2018 to get you up to speed.
In today’s day and age, your law firm website should be a core part of your marketing strategy. Just about any form of online marketing, from PPC advertising, to SEO, to social media, to email newsletters will likely involve directing traffic to your website. But how will you ever know which of these marketing sources are working and which ones are not? That’s why monitoring your web traffic is extremely important. In this post, we’ll explain how you can monitor law firm website traffic to know exactly where your web visitors come from by using UTM links and Google Analytics.
If your law firm is struggling with growth, chances are it may be due to ineffective marketing. With a proper marketing strategy, you can see sustainable growth and profitability. But if you don’t know what you are doing, it’s easy to waste money without seeing any results. That’s why you should always develop a plan before you invest any money into marketing for your law practice. In this post, we will provide a free law firm marketing plan template which you can use to devise your growth strategy.
Finding and sourcing clients as a law firm or attorney can be difficult. There are strict rules and guidelines that effect how and where a lawyer can advertise their services. Plus, there is a lot of competition in the market vying for the same clients you are. So where do you start when it comes to marketing your firm? The answer to that question may depend on your practice area, but in this post we will break down the basics of Google advertising for a law firm so you can assess whether or not this is a good strategy for your practice.
Looking at legal industry marketing trends and statistics can help you get a better idea of how to market your law practice. For instance, you can learn about what marketing strategies are currently working, and also identify some of the common mistakes others are making, which might be areas where you can gain a competitive edge. To give you a better idea of what today’s legal marketing landscape looks like, we rounded up eight legal marketing statistics from around the web, some of which came as quite a surprise. Read on to learn what these statistics mean, and how you can use this information to get an edge on your competition.
These days, blogging is no longer just a hobby like it may have been in the past. Some blogs are full blown businesses on their own, with millions of pageviews and millions in ad revenue. Others are powerful marketing channels which produce millions of leads for businesses around the world. But does this mean that blogging is dead for the rest of us hobbyists and small business owners? Not even close. In fact, there’s no time better than now to start up a blog for your law practice. In this post, we’ll cover the three biggest ways that starting a law firm blog will help you grow your practice.
Business is a game of numbers. If you don’t know your numbers, you can’t measure your success. You also can’t really evaluate the effectiveness of changes you implement because you have no baseline for comparison. Despite the way some lawyers may run their practices, law is still a business at the end of the day. If you plan to grow your law firm, you need to act like a business owner and understand your numbers inside and out. In this post, we’ll break down the 6 most important law firm marketing metrics which you should track in order to grow your practice.
Any online marketing expert knows the importance of optimizing your law firm website for better rankings in search engines. By researching and planning the right keywords to use in your online content, you can find yourself listed on the first page of Google, and even hit that coveted number 1 spot. A high search ranking will drive a consistent stream of quality traffic to your website, and spur steady growth for your firm. Keywords, however, are not the only way to improve your rankings. A crucial component of promoting your law firm is optimizing your site for local searches. For law firms in particular, potential clients tend to come from the local area. Therefore, including strategies that capitalize on those types of search queries can help raise your profile and maximize your brand exposure online. Here’s how to use Google My Business to promote your law firm in local searches.
Marketing is like a foreign language for many attorneys. There are seemingly unlimited different places to advertise, from online to offline, TV to radio, physical to print. Online legal marketing in itself is a vast universe. There is SEO, social media, content marketing, email marketing, PPC ads, Facebook ads, YouTube, LinkedIn, Yelp, Avvo, lead generation services, and much much more. With all these options, it can be overwhelming. But today’s legal industry is getting too competitive to build a practice on word of mouth alone. If you intend to grow your practice, having some kind of marketing plan is a must. In this post, we’ll walk you through a simple question and answer exercise that you can use to determine which marketing strategy will work best for your law firm.
Lawyers tend to have mixed feelings about buying leads online. Some lawyers rely heavily on lead generation to grow their practices, and others think it’s unethical or a complete waste of money. So this begs the question, should lawyers buy leads online, or not? In this post, we’ll help answer this question by explaining how online lead generation works, and identifying the key circumstances when it actually makes sense for lawyers to use lead generation as part of their marketing plan.