Technology is reshaping every industry right before our eyes. Some industries have already been completely overhauled, such as the music business and video rentals. Others are dying a slow painful death, like the taxi business and retailing. And in some industries, the technology shift has barely begun. Legal services falls into the latter category, with minimal changes so far. But as technology continues to expand and become more powerful, the pace of change could accelerate. In this post, we’ll discuss how legal services are changing with the times, and how legal process automation will play a major role in the law firm business model of the future.
At many law firms, client intake is a disjointed process of back and forth calls and emails, and manual paperwork. The process can be arduous for both clients and staff. Worst of all, poor organization can expose law firms to liability when mistakes are made and result in lost business when things slip through the cracks. The better job you do at managing your intake process, the more efficiently your law firm will operate, and the more business you will close. Read on for our list of four client intake best practices to help get your law firm on track for success.
Sales is not something that most lawyers think about, even though they are probably out there selling almost every single day. There just hasn’t ever been a role for sales in the traditional legal business model. But that may be starting to change. Legal services are becoming increasingly commoditized, and law firms are waking up and realizing they need to start acting like a real business, where marketing and sales are the name of the game. In this post, we’ll explain why smart law firms are hiring salespeople, explain the role of a salesperson in the firm, and look at how focusing on sales can help you grow your practice.
Business is a game of numbers. If you don’t know your numbers, you can’t measure your success. You also can’t really evaluate the effectiveness of changes you implement because you have no baseline for comparison. Despite the way some lawyers may run their practices, law is still a business at the end of the day. If you plan to grow your law firm, you need to act like a business owner and understand your numbers inside and out. In this post, we’ll break down the 6 most important law firm marketing metrics which you should track in order to grow your practice.
Legal services are becoming increasingly automated and commoditized as technology infiltrates the industry. As a result of this shift, the legal business model is changing. We’ve blogged at length about why the hourly business model is broken and how the billable hour is dying. But due to the longstanding tradition of time-based billing and the change resistant nature of the legal industry, many law firms struggle to make the switch. In this post, we’ll lay out a simple framework that lawyers can use to determine how much to charge for flat fee legal services in order to help your firm keep up with the changing times.
We are thrilled to announce that the HUGE update we have been talking about for months is finally here! Behind the scenes, the Lexicata product team has been working incredibly hard on this update for over a year. We have had to push back timelines on other features and reprioritize things. We fought through unexpected challenges and encountered setbacks and delays along the way. But at last, Lexicata 3.0 is ready for launch! We rebuilt the user interface to make it more intuitive, quicker to navigate, and work significantly better on mobile devices. We fixed some underlying problems and bugs in the code base. We solved important scalability challenges to make the product faster and able to accommodate more users. And most importantly, we added some much needed, awesome new features! Read on for a complete summary of the changes.
Lawyers tend to be creatures of habit. They continue doing things the same way the’ve always been done, despite the huge advancements in technology happening around them. Yes, change is hard, but it also provides incredible opportunity for those who are willing to take a risk. In business, the best way to separate yourself from the competition is to break free from your old ways and be an innovator. As 2017 comes to a close, it’s a good opportunity to look back on your successes and failures of the past year, and find ways to improve your practice. Here are our top 3 New Year’s Resolutions for law firms in 2018 which will help you be more innovative and successful in years to come.
Subscriptions are a novel idea for the legal industry, with its very traditional hourly billing model. But subscriptions are slowly gaining popularity with transactional law firms, and for good reason. Unlike hourly billing, which leads to unpredictable costs for clients and creates unnecessary friction in the relationship, subscription billing provides predictability. Clients know exactly how to budget their legal expenses, and law firms have a more stable workload and a recurring revenue stream. In this post, we’ll walk through how The Food Law Firm implemented a subscription billing model, how it has impacted the firm and its clients, and how they use software to streamline processes and maximize profitability.
Marketing is like a foreign language for many attorneys. There are seemingly unlimited different places to advertise, from online to offline, TV to radio, physical to print. Online legal marketing in itself is a vast universe. There is SEO, social media, content marketing, email marketing, PPC ads, Facebook ads, YouTube, LinkedIn, Yelp, Avvo, lead generation services, and much much more. With all these options, it can be overwhelming. But today’s legal industry is getting too competitive to build a practice on word of mouth alone. If you intend to grow your practice, having some kind of marketing plan is a must. In this post, we’ll walk you through a simple question and answer exercise that you can use to determine which marketing strategy will work best for your law firm.
Lawyers tend to have mixed feelings about buying leads online. Some lawyers rely heavily on lead generation to grow their practices, and others think it’s unethical or a complete waste of money. So this begs the question, should lawyers buy leads online, or not? In this post, we’ll help answer this question by explaining how online lead generation works, and identifying the key circumstances when it actually makes sense for lawyers to use lead generation as part of their marketing plan.