Most small law firms operate within a specific area, such as their surrounding city or county. This means that local marketing strategies will usually yield the best results for growing a law practice. But there are countless different ways to market your firm, and many of them are very expensive. The question is, which local marketing strategies work best without breaking the bank? To help get you started, here’s our guide on the top 3 free local marketing strategies that work for lawyers.
As an attorney who bills by the hour, your time is your most valuable asset. Unfortunately, communicating with clients isn’t always the most lucrative way to spend your time. However, poor communication can have dire consequences for your practice, ranging from dissatisfied clients, to negative online reviews, or even a formal complaint with the Bar. So how can you balance the need for frequent client communication with the importance of time management and efficiency? In this guide, we will show you how you can use Lexicata’s email campaigns to streamline client communications and ensure that your clients always stay up-to-date without wasting valuable hours of your day.
A law firm is typically a group of lawyers who happen to be running a business, not a group of businesspeople who happen to be running a law firm. In other words, law comes first and business comes second. Things like technology, marketing, sales, and finance are afterthoughts at many firms (they never teach you these topics in law school). But they are critical parts of running a business, which is all a law firm is at the end of the day. You simply cannot expect to succeed in today’s highly competitive legal industry without a proper business plan. So we put together this law firm business plan template to help guide you toward success.
Lead generation services can be a great marketing channel for lawyers to acquire new clients. Compared to SEO, social media, or other types of advertising, buying leads is probably one of the fastest and easiest ways to get more clients for your firm. But you should only do it if you’re ready to handle an influx of new business and capitalize on the leads you receive. In this post, we review the top 10 best lead generation services for lawyers, including how each service works, what practice areas they serve, and info about their pricing.
Social media is a low-cost, but powerful marketing channel for any small business, including your law firm. It helps create brand recognition, drive website traffic, and provides an easy way to keep in touch with your professional network. If you’re looking to create an effective social media marketing plan that will create ongoing value for your business, look no further. We put together this complete law firm social media guide to help you understand the benefits of social media and give you actionable tips to implement a strategy that works.
Despite the rise of online marketing, most law firms still rely heavily on referrals to acquire new clients. When someone refers you a client, that client will typically be much more likely to hire you than another random attorney they found on the web or saw on a billboard. Why? Because trust is a huge factor when it comes to hiring an attorney, and referrals create trust. If you hope to grow your practice, you cannot ignore the importance of referral marketing. In this post, we’ll cover 4 simple steps to launch a referral campaign at your law firm that will help you land more clients.
Even slow moving, technology resistant industries like law are gradually being transformed by software. The reason software is so transformative is that it can unlock massive increases in efficiency. As a lawyer, your time is your money. Spending more time than necessary on trivial tasks means you’ll have less time available to bill and generate revenue for your business. With that in mind, it should be obvious why streamlining your operations is a good idea. Here are 7 ways you can streamline your law practice with software, including suggested tools you can use.
Purchasing and implementing new software can be intimidating. There are countless different programs with similar features. Even with a free trial period, you still never really know what you’re getting until you spend considerable time setting it up and actually using it to do your work. In order to make the process of buying law firm software as easy as possible, we put together this ultimate software buying guide for law firms. It uses a simple, 3-phase approach and gives you actionable tips on how to buy great software that will help your firm succeed.
We’ve all heard the saying “it takes money to make money.” Oftentimes, it’s the truth. For example, buying stocks or properties, starting new business ventures, or launching marketing campaigns will usually require a significant upfront financial investment in order to generate a return. However, that does not mean that it’s impossible to achieve success on a tight budget. In almost any line of business, you can usually find ways to stretch your dollars and achieve growth without spending more money. In this post, we’ll provide our top ideas for ways to grow your law practice for free to help get more bang for your marketing buck.
Business leaders in every industry are talking about the customer experience these days. Optimizing the customer experience has become one of the most important steps toward building a company that can sustain the inevitable ups and downs of today’s fast-moving, competitive business world. Yet in the legal industry, it feels like not much has changed. It’s just business as usual, and very few law firms have given much thought to redesigning the client experience at all. In this post, we’ll review 5 simple steps you can take to create a better client experience at your law firm and set yourself apart from the crowd.