Although many people still don’t seem to understand Twitter, it can be a powerful marketing tool when used effectively. When you’re just starting out, it may seem impossible to get more followers. But with the right strategy and a consistent effort, you can easily grow your Twitter following in a pretty short amount of time. This post explains exactly how with 10 Twitter tips for lawyers.
10 Twitter Tips for Lawyers
Any social media marketing strategy requires a good plan and dedication in order to pay off. Don’t expect to see results overnight, but if you follow this strategy, within 3-4 months you should start to see your follower count growing. Here are our top 10 Twitter tips for lawyers:
1. Tweet often
This should be obvious, but it’s very important. Nobody likes to follow a silent account. You need to Tweet consistently, at least a few times per day, if you are serious about growing your Twitter following.
Luckily there are some helpful tools you can use so you don’t have to be glued to your Twitter account all day. Buffer is a great one (we covered it more thoroughly in this post). It’s super easy to use and allows you to schedule your Tweets in advance. We rely on it heavily for our Twitter account.
2. Engage with new followers immediately
To use Twitter effectively, you’ve got to engage with other people frequently. Interacting right after somebody follows you is an easy way to engage with your followers and help keep them interested.
Anytime you get an alert that somebody followed you, simply send them a friendly greeting/thank you Tweet: “Hey thanks for following me, hope you’re having a great day!” or something along those lines. It’s a simple tactic, but it makes people feel good and they’ll be more likely to stick around and follow you longterm.
Many people use an automatic direct message, but this is getting old and people are well aware that it’s automated by now so they’ll just ignore it. In our experience, a Tweet is much better.
3. Follow and be followed
Since following back is common on Twitter, a good way to build your own following is to go out and follow others. But don’t just do it blindly. You should particularly be looking for people who fit within your target demographic. (No point in getting followed by the clients you don’t want, right?)
A good way to target people to follow is to look at the followers of other popular accounts in your industry or area of law. For example, if you’re a startup lawyer, you should follow a bunch of people who follow TechCrunch or Venturebeat.
Make it a habit of going out and following at least 20 people every week. Don’t overdo it because once you follow about 1000 accounts, Twitter starts imposing a limit on your ratio of followers to following. You’ll probably want to go back through and unfollow people who aren’t following you back periodically to keep your ratio in check.
4. Use hashtags for discoverability
Hashtags are a great way of linking related Tweets and content together. They also help users search Twitter and find Tweets they are interested in. So using hashtags can be an effective way to help interested people find your Tweets, interact with you, and ultimately follow you.
5. Retweet the good stuff
Retweeting posts from other accounts is a great idea for a few reasons:
- Allows you to send more Tweets (the more the better, remember?)
- Makes it easy to engage with people
- Encourages people to Retweet your Tweets
- Makes the original Tweeter more likely to follow you
You should go through your feed each day and make an effort to Retweet a few Tweets from people you follow.
6. Mention popular accounts and share their content
By now, you’re probably starting to see a bit of a trend here: Tweets + Engagement = Followers. This tip hits on all three pieces of the equation.
Sharing other people’s content is a probably one of the best ways to grow your Twitter following. All you have to do is share blog posts, downloads, videos, or any other content that you come across on the web, and be sure to credit to the creator by mentioning their Twitter @username. (If you use Buffer, you can download the Buffer browser plugin which allows you to easily add any content to a list to be Tweeted out later with just a couple clicks).
Sharing others’ content really works well because when you mention a popular account, they will often Retweet your Tweet, which in turn allows your Tweet to show up in the feeds of all of their followers, which is great for exposure. If you do this often enough, they’ll usually even return the favor and Tweet your content out to all of their followers and mention you.
7. Have a good profile
A good Twitter profile is one that comes across as professional, yet not overly serious. Here are the components that make up a good Twitter profile for an attorney:
- High quality photo – doesn’t have to be a professional headshot in a suit, but it should look good
- Link to your law firm website – good for web traffic and directing interested clients to you
- Your real name – use the name you use professionally, not a nickname
- Short bio about yourself and your law practice – keep it friendly yet informative
- Your location – people need to know where you are in case they want to hire you
8. Use analytics
Since Twitter became a publicly traded company, they’ve done a lot to improve their analytics and advertising tools. You can access a wealth of useful and actionable information from Twitter analytics to help you optimize your strategy and find out what works (much like you can optimize your website using Google Analytics).
Keep track of which types of Tweets get the most engagement, and which pieces of content get the most clicks and impressions. This will help guide your strategy and optimize it over time to get more followers and grow your brand.
9. Produce and share interesting content
Content is king in the online world. You should Tweet out each piece of content you create. Sharing content is great because it drives traffic to your law firm blog or website, it’s good for SEO, and above all it will help you grow your following.
When people come across content they like, they’re more likely to share it with their following and follow you to keep up with your future updates.
10. Be authentic and conversational
Finally, be a real person. Many law firm social media accounts fall victim to total automation. There is certainly room for a little automation in social media, which is why we recommend things like Buffer, but it’s pretty obvious to people when all your Tweets are pre-scheduled, repeated frequently, and overly “matter of fact.”
To grow a Twitter following, you have to engage and have real conversations with people on Twitter. That’s not possible when you simply set up an auto-Tweet schedule and never login again. Make it a habit to respond to people when they mention you or follow you, and comment on other people’s posts and content and you’ll have a lot more success.
Have any other tips to get more Twitter followers? Add them in the comments below!