Business is a game of numbers. If you don’t know your numbers, you can’t measure your success. You also can’t really evaluate the effectiveness of changes you implement because you have no baseline for comparison. Despite the way some lawyers may run their practices, law is still a business at the end of the day. If you plan to grow your law firm, you need to act like a business owner and understand your numbers inside and out. In this post, we’ll break down the 6 most important law firm marketing metrics which you should track in order to grow your practice.
Legal services are becoming increasingly automated and commoditized as technology infiltrates the industry. As a result of this shift, the legal business model is changing. We’ve blogged at length about why the hourly business model is broken and how the billable hour is dying. But due to the longstanding tradition of time-based billing and the change resistant nature of the legal industry, many law firms struggle to make the switch. In this post, we’ll lay out a simple framework that lawyers can use to determine how much to charge for flat fee legal services in order to help your firm keep up with the changing times.
Any online marketing expert knows the importance of optimizing your law firm website for better rankings in search engines. By researching and planning the right keywords to use in your online content, you can find yourself listed on the first page of Google, and even hit that coveted number 1 spot. A high search ranking will drive a consistent stream of quality traffic to your website, and spur steady growth for your firm. Keywords, however, are not the only way to improve your rankings. A crucial component of promoting your law firm is optimizing your site for local searches. For law firms in particular, potential clients tend to come from the local area. Therefore, including strategies that capitalize on those types of search queries can help raise your profile and maximize your brand exposure online. Here’s how to use Google My Business to promote your law firm in local searches.
We are thrilled to announce that the HUGE update we have been talking about for months is finally here! Behind the scenes, the Lexicata product team has been working incredibly hard on this update for over a year. We have had to push back timelines on other features and reprioritize things. We fought through unexpected challenges and encountered setbacks and delays along the way. But at last, Lexicata 3.0 is ready for launch! We rebuilt the user interface to make it more intuitive, quicker to navigate, and work significantly better on mobile devices. We fixed some underlying problems and bugs in the code base. We solved important scalability challenges to make the product faster and able to accommodate more users. And most importantly, we added some much needed, awesome new features! Read on for a complete summary of the changes.
Lawyers tend to be creatures of habit. They continue doing things the same way the’ve always been done, despite the huge advancements in technology happening around them. Yes, change is hard, but it also provides incredible opportunity for those who are willing to take a risk. In business, the best way to separate yourself from the competition is to break free from your old ways and be an innovator. As 2017 comes to a close, it’s a good opportunity to look back on your successes and failures of the past year, and find ways to improve your practice. Here are our top 3 New Year’s Resolutions for law firms in 2018 which will help you be more innovative and successful in years to come.
Subscriptions are a novel idea for the legal industry, with its very traditional hourly billing model. But subscriptions are slowly gaining popularity with transactional law firms, and for good reason. Unlike hourly billing, which leads to unpredictable costs for clients and creates unnecessary friction in the relationship, subscription billing provides predictability. Clients know exactly how to budget their legal expenses, and law firms have a more stable workload and a recurring revenue stream. In this post, we’ll walk through how The Food Law Firm implemented a subscription billing model, how it has impacted the firm and its clients, and how they use software to streamline processes and maximize profitability.
Marketing is like a foreign language for many attorneys. There are seemingly unlimited different places to advertise, from online to offline, TV to radio, physical to print. Online legal marketing in itself is a vast universe. There is SEO, social media, content marketing, email marketing, PPC ads, Facebook ads, YouTube, LinkedIn, Yelp, Avvo, lead generation services, and much much more. With all these options, it can be overwhelming. But today’s legal industry is getting too competitive to build a practice on word of mouth alone. If you intend to grow your practice, having some kind of marketing plan is a must. In this post, we’ll walk you through a simple question and answer exercise that you can use to determine which marketing strategy will work best for your law firm.
Lawyers tend to have mixed feelings about buying leads online. Some lawyers rely heavily on lead generation to grow their practices, and others think it’s unethical or a complete waste of money. So this begs the question, should lawyers buy leads online, or not? In this post, we’ll help answer this question by explaining how online lead generation works, and identifying the key circumstances when it actually makes sense for lawyers to use lead generation as part of their marketing plan.
As many lawyers realize when they enter private practice, law school doesn’t exactly prepare you for the real world. Sure, you are well equipped to analyze the issues of a legal matter, but that’s only a small part of your job as an attorney, especially if you run your own firm. Law firms are service businesses, no different than a web design agency or landscaping company. But unfortunately, many lawyers don’t run their practices like business owners. They run them like lawyers. If your law firm is struggling to grow, it’s likely due to a failure in one of the two most critical business processes, neither of which is taught in law school. In this post, we’ll identify these two key business skills, explain why lawyers need to master them, and provide helpful tips to get you on the right track for success.
The world is going paperless, slowly but surely. In fact, many young people and startup companies don’t even own printers, scanners, or fax machines these days because there are so many paperless alternatives for handling everyday affairs. As an attorney, it’s inevitable that your clients will need to sign documents sometimes, from retainer agreements, to contracts, to settlement agreements and more. But it can be tough for clients to find the time to print out a document, sign it by hand, scan it, attach it to an email, and send it back. This can cause serious delays in your workflow and even lead to lost business when it comes to executing fee agreements. That’s why e-signature software is becoming so popular. In this post, we’ll cover the five major reasons why every law firm needs an e-signature solution.