These days, there are many competitors in every niche of the legal market. If you don’t make an effort to get your name out there, you’ll struggle to attract clients. You need to establish a marketing strategy for your firm, but before you can do that, you need a deep understanding of your firm’s brand, its customers, its personality, and its goals. Here are the 10 essential questions you should ask yourself before you start your law firm marketing campaign. These questions will help you decide which marketing strategy to pursue and shape the overall brand identity for your campaign.
Social media is a low-cost, but powerful marketing channel for any small business, including your law firm. It helps create brand recognition, drive website traffic, and provides an easy way to keep in touch with your professional network. If you’re looking to create an effective social media marketing plan that will create ongoing value for your business, look no further. We put together this complete law firm social media guide to help you understand the benefits of social media and give you actionable tips to implement a strategy that works.
Despite the rise of online marketing, most law firms still rely heavily on referrals to acquire new clients. When someone refers you a client, that client will typically be much more likely to hire you than another random attorney they found on the web or saw on a billboard. Why? Because trust is a huge factor when it comes to hiring an attorney, and referrals create trust. If you hope to grow your practice, you cannot ignore the importance of referral marketing. In this post, we’ll cover 4 simple steps to launch a referral campaign at your law firm that will help you land more clients.
Even slow moving, technology resistant industries like law are gradually being transformed by software. The reason software is so transformative is that it can unlock massive increases in efficiency. As a lawyer, your time is your money. Spending more time than necessary on trivial tasks means you’ll have less time available to bill and generate revenue for your business. With that in mind, it should be obvious why streamlining your operations is a good idea. Here are 7 ways you can streamline your law practice with software, including suggested tools you can use.
There’s no question that the Internet has opened up new doors for attracting clients to your business. The publicity efforts that could once only be accomplished in person through active and tireless marketing can now be completed with minimal effort, providing endless possibilities. Your law firm website is your presence in the online sphere, and it serves as the funnel for the overwhelming opportunities for client acquisition the Internet offers. By keeping these four essential (but often overlooked) steps in mind when designing your law firm website, you’ll be poised to attract more leads, and obtain more clients, than ever before.
Purchasing and implementing new software can be intimidating. There are countless different programs with similar features. Even with a free trial period, you still never really know what you’re getting until you spend considerable time setting it up and actually using it to do your work. In order to make the process of buying law firm software as easy as possible, we put together this ultimate software buying guide for law firms. It uses a simple, 3-phase approach and gives you actionable tips on how to buy great software that will help your firm succeed.
We’ve all heard the saying “it takes money to make money.” Oftentimes, it’s the truth. For example, buying stocks or properties, starting new business ventures, or launching marketing campaigns will usually require a significant upfront financial investment in order to generate a return. However, that does not mean that it’s impossible to achieve success on a tight budget. In almost any line of business, you can usually find ways to stretch your dollars and achieve growth without spending more money. In this post, we’ll provide our top ideas for ways to grow your law practice for free to help get more bang for your marketing buck.
Business leaders in every industry are talking about the customer experience these days. Optimizing the customer experience has become one of the most important steps toward building a company that can sustain the inevitable ups and downs of today’s fast-moving, competitive business world. Yet in the legal industry, it feels like not much has changed. It’s just business as usual, and very few law firms have given much thought to redesigning the client experience at all. In this post, we’ll review 5 simple steps you can take to create a better client experience at your law firm and set yourself apart from the crowd.
We are already about halfway through 2018, but that doesn’t mean it’s too late to hop on the latest marketing trends. In fact, to stay ahead of your competition, you should constantly be keeping up with the latest and greatest in marketing. Whether it’s trying out a new strategy, optimizing your existing campaigns, or improving your analytics, just about every law firm can benefit from understanding the latest marketing trends. In this post, we review 5 hot law firm marketing trends in 2018 to get you up to speed.
The world has gone digital and there’s no turning back. Technology has already completely rewritten the rulebooks for how we live our lives and run our businesses, and it’s just getting started. Here at Lexicata, we are big believers that technology will make you a better lawyer, and that leveraging the power of software is key to building a successful law practice. The better you understand technology, the easier it will be to unlock the immense benefits technology has to offer. So we put together this list of 30 technology terms every lawyer needs to know to help you improve your tech savviness.