Lawyers tend to have mixed feelings about buying leads online. Some lawyers rely heavily on lead generation to grow their practices, and others think it’s unethical or a complete waste of money. So this begs the question, should lawyers buy leads online, or not? In this post, we’ll help answer this question by explaining how online lead generation works, and identifying the key circumstances when it actually makes sense for lawyers to use lead generation as part of their marketing plan.
As many lawyers realize when they enter private practice, law school doesn’t exactly prepare you for the real world. Sure, you are well equipped to analyze the issues of a legal matter, but that’s only a small part of your job as an attorney, especially if you run your own firm. Law firms are service businesses, no different than a web design agency or landscaping company. But unfortunately, many lawyers don’t run their practices like business owners. They run them like lawyers. If your law firm is struggling to grow, it’s likely due to a failure in one of the two most critical business processes, neither of which is taught in law school. In this post, we’ll identify these two key business skills, explain why lawyers need to master them, and provide helpful tips to get you on the right track for success.
The world is going paperless, slowly but surely. In fact, many young people and startup companies don’t even own printers, scanners, or fax machines these days because there are so many paperless alternatives for handling everyday affairs. As an attorney, it’s inevitable that your clients will need to sign documents sometimes, from retainer agreements, to contracts, to settlement agreements and more. But it can be tough for clients to find the time to print out a document, sign it by hand, scan it, attach it to an email, and send it back. This can cause serious delays in your workflow and even lead to lost business when it comes to executing fee agreements. That’s why e-signature software is becoming so popular. In this post, we’ll cover the five major reasons why every law firm needs an e-signature solution.
I’m not going to sugar coat it…law firms are downright bad at adopting technology. Many firms, both big and small, struggle to implement new software, and it is rarely due to product deficiencies. It is because of their change-resistant attitudes, their lack of planning, and their failure to prioritize the use of technology to solve problems. Failed technology implementations can cause countless hours to be lost and thousands of dollars to be wasted. Not to mention that when you give up, you end up back at square one, without any improvements to your processes. It’s time for law firms to learn how to implement technology the right way. In this post, we’ll break down how to implement technology at your law firm in 4 steps without wasting time or money.
Personal relationships will always be important in law. But with the growth of online marketing these days, the relationship building process often begins before you even meet someone in person, as they land on your law firm website. An initial visit to your website is almost like a first date. You’ll want to do everything you can to keep them interested. If you don’t keep visitors engaged from the very first moment they visit your website, you could lose them forever. The best way to generate interest and inspire website visitors to take action is to eliminate friction throughout all phases of the conversion funnel. In this post, we break down the website conversion process into four stages and provide some easy tips to eliminate friction from each stage so you can build strong relationships with prospects right from the start.
Law firm marketing can be a challenge. Most lawyers have very little time to devote to marketing, and there are often many firms competing for the same clients, which increases costs. But marketing is not something you can overlook. In order to succeed and grow your practice, a proper marketing strategy is essential. In this post, we’ll cover six of the most common law firm marketing mistakes to help you get on the right track with your marketing plan.
The law firm model has remained largely unchanged for a very long time. If it ain’t broke, don’t fix it, right? Well, not quite…we are currently in the midst of a broad, technology-fueled shift that is restructuring our entire economy. Maintaining the status quo is exactly what led to the demise of some big, successful businesses like Circuit City, Blockbuster, Toys R Us, and others. They didn’t innovate, and they were replaced by tech-based alternatives that could better meet the changing needs of customers. In order to avoid a similar fate, lawyers need to adapt the law firm model to be more aligned with today’s market environment. The number one thing you can do to stay ahead of the curve is to implement software extensively into your practice. Read on to learn about the 5 primary reasons why using software is the key to a thriving law practice.
When people need legal help, the first place they turn for information is usually the internet. This means that internet marketing is an increasingly important strategy for lawyers to acquire new clients. Your law firm website is the backbone of your online marketing strategy, and it can drive a lot of business for your firm if it’s designed properly. There are several important pages that every law firm website should have, but one of the most important ones is a landing page. In this post, we’ll explain what a landing page is, why it’s so important, and how to design effective law firm landing pages that will drive more business for your firm.
So much communication happens via email that many lawyers practically live in their inboxes. You might feel like you can’t possibly send more emails than you already do on a daily basis. But if you are hoping to grow your law practice, you may not have a choice. Email is still probably the best way to keep in touch with other professionals in your network, and to nudge potential clients toward hiring you. Luckily, you can use software to automate the process of drafting these emails to save time and hassle. In this post, we share 5 ways that Lexicata email templates can supercharge your practice and bring you more clients.
With all the stories we hear of identity theft and security breaches these days, it can be tough to build trust with prospective customers online. One of the best ways to do it is with social proof and testimonials. People want to know that others just like them have had a positive experience using a product or service before making a purchase. In fact, according to a ZenDesk survey, almost 90% of people reported that they have been influenced by online customer reviews when making a purchasing decision. For this reason, it pays (literally) to get as many good law firm reviews as possible on major websites like Google, Facebook, Yelp, and Avvo. In this post, we’ll provide some helpful tips about how to get more law firm reviews online so you can capitalize on this growing trend.