We are already about halfway through 2018, but that doesn’t mean it’s too late to hop on the latest marketing trends. In fact, to stay ahead of your competition, you should constantly be keeping up with the latest and greatest in marketing. Whether it’s trying out a new strategy, optimizing your existing campaigns, or improving your analytics, just about every law firm can benefit from understanding the latest marketing trends. In this post, we review 5 hot law firm marketing trends in 2018 to get you up to speed.
The world has gone digital and there’s no turning back. Technology has already completely rewritten the rulebooks for how we live our lives and run our businesses, and it’s just getting started. Here at Lexicata, we are big believers that technology will make you a better lawyer, and that leveraging the power of software is key to building a successful law practice. The better you understand technology, the easier it will be to unlock the immense benefits technology has to offer. So we put together this list of 30 technology terms every lawyer needs to know to help you improve your tech savviness.
In today’s day and age, your law firm website should be a core part of your marketing strategy. Just about any form of online marketing, from PPC advertising, to SEO, to social media, to email newsletters will likely involve directing traffic to your website. But how will you ever know which of these marketing sources are working and which ones are not? That’s why monitoring your web traffic is extremely important. In this post, we’ll explain how you can monitor law firm website traffic to know exactly where your web visitors come from by using UTM links and Google Analytics.
Anybody can start a law firm straight out of law school, but not everyone will find success. Even those who do land enough clients to get their solo practice off the ground may struggle to stay afloat long term. In order to build a sustainable law practice, you’ve got to treat it like a business. But unfortunately, law schools don’t teach many of the important business lessons required to succeed in the real world. In this post, we’ll walk through three of the most common business mistakes that lawyers make which tend to inhibit law firm growth and provide tips to help you avoid them.
If your law firm is struggling with growth, chances are it may be due to ineffective marketing. With a proper marketing strategy, you can see sustainable growth and profitability. But if you don’t know what you are doing, it’s easy to waste money without seeing any results. That’s why you should always develop a plan before you invest any money into marketing for your law practice. In this post, we will provide a free law firm marketing plan template which you can use to devise your growth strategy.
As a solo lawyer just starting out, you probably only have a few clients and a few new inquiries each month. It’s relatively easy to stay organized. But as your law firm grows, you will hire more staff, take on more clients, and do more marketing to generate more inquiries. Growth is a great thing, but it comes with challenges as it becomes harder to stay organized. Email inboxes become cluttered, and spreadsheets just don’t cut it. This is why CRM (client relationship management) solutions exist in the first place. In this post, we’ll provide an overview of how to manage and organize your contacts in the Lexicata CRM, and we’ll also explain how to track client interactions using the Lexicata timeline. That way, as your firm grows, you and your staff can easily stay organized and never miss a beat.
Finding and sourcing clients as a law firm or attorney can be difficult. There are strict rules and guidelines that effect how and where a lawyer can advertise their services. Plus, there is a lot of competition in the market vying for the same clients you are. So where do you start when it comes to marketing your firm? The answer to that question may depend on your practice area, but in this post we will break down the basics of Google advertising for a law firm so you can assess whether or not this is a good strategy for your practice.
There’s a lot of buzz about case management in the legal industry. It’s basically just all of the systems and processes a law firm uses to manage its clients, matters, documents, billing, etc. Most law firms are using some kind of case management software to help organize all of this information. But there is a lot more to running a successful law firm than just managing cases. One area in particular where many law firms fall short is lead management. Unlike case management, where all of the processes happen after a client has retained your firm, lead management happens pre-retention. It’s all of the processes required to track, follow up with, intake, and otherwise convert a prospect into a paying client. If you hope to grow your law firm, proper lead management is just as important case management, so it’s worth spending time focusing on it. In this post, we’ll provide our list of six lead management best practices to help lawyers land more clients and grow their firms.
If your law firm has attempted to adopt a new software program and failed, you’re not alone. Implementing new processes is never easy, since people naturally gravitate toward doing things the same, familiar way. But failing to update your processes can be risky in today’s fast moving business environment. Today’s law firms face a changing landscape and an unclear future. Adopting new technologies is becoming critical to maintain a competitive edge. But getting everyone onboard with the changes can present challenges. In this post, we’ll explain the three main reasons that many law firms fail at software implementation, along with some helpful tips to overcome these hurdles and succeed.
Looking at legal industry marketing trends and statistics can help you get a better idea of how to market your law practice. For instance, you can learn about what marketing strategies are currently working, and also identify some of the common mistakes others are making, which might be areas where you can gain a competitive edge. To give you a better idea of what today’s legal marketing landscape looks like, we rounded up eight legal marketing statistics from around the web, some of which came as quite a surprise. Read on to learn what these statistics mean, and how you can use this information to get an edge on your competition.