Mobile devices are revolutionizing the way we perform tasks in our daily lives, from communication, to shopping, to navigation, and more. As a result, businesses of all types and sizes are forced to adapt their processes in order to account for these changing customer habits. “Going mobile” is basically the specific strategy a business employs to optimize for mobile accessibility. As a law firm, you may not think having a mobile strategy is important for your success, but that’s actually not the case. Here’s what “going mobile” means for a law firm, along with 3 ways going mobile will help your law firm grow.
How Going Mobile Will Help Your Law Firm Grow
Let’s start with a few eye-opening statistics regarding mobile device usage:
- An estimated 64% of adults in the US own a smartphone (up from 35% in 2011)
- Approximately 10% of Americans rely on their smartphone data plan as the sole means of internet access at home
- About 66% of all emails are opened on a mobile device, and not on a desktop or laptop computer
- Over 50% of US adults’ total time spent on the internet occurs from mobile devices
Those stats should be enough for you to see that mobile device usage is massive and growing, and that it will likely become the primary (only?) way people access information from the internet in the future. The time to prepare your business for this shift is right now.
Here are 3 major benefits of “going mobile” and how it will help your law firm grow.
1. Reach More People Online
The first thing you should incorporate into your mobile strategy is a nice, mobile-optimized website. This will not only make your website easier for people to read and navigate on any device, but also, Google gives mobile ready websites a higher search engine ranking than their non-mobile counterparts.
Already as of May 2015, more Google searches are performed on mobile devices than desktop or laptop computers. This means that a sizable percentage of your pageviews are going to be on mobile. If your website isn’t responsive to mobile screens, it creates a negative first impression and drives visitors away.
You should be sure to incorporate responsive web design principles into the design of your site. Responsiveness means that all the text and images on your site will scale down appropriately for optimal viewing and navigation on any size screen.
You should also put large, mobile-friendly calls to action prominently on every page. For example, considering the fact that people are already holding a phone in their hand, a “Call Us Now” button that actually dials your phone number would be a good idea. Also, you may want to consider having driving directions with your address which actually links to a Google map.
You can also take steps to emphasize your most mobile-accessible content over the rest of your pages. Most people would be much more likely to watch a short video on their smartphone than they would be to read a 12 paragraph article.
2. Manage Your Practice On-the-Go
The second part of a mobile strategy for law firms is to adopt good cloud software that helps you manage your practice no matter where you are. Attorneys tend to be very busy people, so it’s really handy to have all your contacts, matter information, emails, calendars, and documents accessible at your fingertips.
When you have to login to a private cloud server every time just to review some basic info about a case, it forces you to actually be in your office in order to be productive.
But if you use cloud technology like Clio, which has a mobile app for iOS and Android, it’s much easier to get stuff done whether you’re at the courthouse, a lunch meeting, or on the beach running a totally virtual law office.
3. Be More “Client Friendly”
The third part of a mobile strategy is to optimize all the client facing processes in your firm so they can be performed on any device.
Consider all the things you may need to ask your clients to do in any given legal matter: fill out a form, sign a document, pay a bill, etc. All of these things can be handled from mobile devices these days, but very few attorneys offer that type of service.
This is problematic because it’s a major hassle for people if you require them to print, fax, scan, or mail something in order to get a simple task completed. Not only is this a negative client experience and poor customer service, but it also makes it less likely that clients will actually do what you need them to do.
As we have written about before, getting a retainer agreement signed is one of the biggest barriers to getting hired. And if your clients aren’t paying you when you do get hired, you’ve got a serious problem on your hands.
So you should think about finding ways to make any client facing processes as easy as possible by optimizing them for mobile. For example, with Lexicata intake forms and our e-signature integration, your clients can fill out their forms and sign documents on their smartphones by just opening up a link from an email. There are countless online bill pay solutions out there as well.
Going mobile is not just something that tech companies need to worry about. It’s actually a major, fundamental shift in the way society operates, and even law firms should take notice of the trend and adapt accordingly.
The three best mobile strategies for law firms to take advantage of are:
- A mobile optimized website, with easy methods for people to find you and get in touch
- Using mobile friendly technology and software to run your practice
- Offering mobile accessibility for any client facing process, such as filling out forms, signing documents, and paying bills
By implementing all of these mobile strategies into your law firm now, you’ll be able to stay ahead of the competition and deliver exceptional service to all of your current clients, as well as prospective ones. And both of those things are essential to your continued law firm growth.