Email marketing is one of the best marketing channels for engaging clients and attracting new prospects to your law firm. Compared with other channels, it consistently comes out on top in terms of flexibility, client reach and return on investment (ROI).
Done right, email marketing can provide around 122% ROI – four times higher than other methods.
“Done right” is the key. You need best practices in order to email market successfully. Some of these practices include segmenting your email lists, using an email address checker and personalizing emails to build and nurture relationships.
Read on for a list of the primary Dos and Dont’s of email marketing for legal firms. These tips will make marketing for your firm via email significantly easier.
Most lawyers have no problems tackling their day-to-day legal work. When it comes to the business side of their law firms, however, many lawyers are inexperienced … and they make easily preventable marketing mistakes. This shouldn’t be surprising; the practice of law and the business of running a law firm require two separate skill sets. Although some attorneys do excel at both facets, it’s rare. To keep hundreds of thousands (or even millions) of dollars a year from going to your competitors, avoid these 8 common law firm marketing mistakes.
Most small law firms operate within a specific area, such as their surrounding city or county. This means that local marketing strategies will usually yield the best results for growing a law practice. But there are countless different ways to market your firm, and many of them are very expensive. The question is, which local marketing strategies work best without breaking the bank? To help get you started, here’s our guide on the top 3 free local marketing strategies that work for lawyers.
Lead generation services can be a great marketing channel for lawyers to acquire new clients. Compared to SEO, social media, or other types of advertising, buying leads is probably one of the fastest and easiest ways to get more clients for your firm. But you should only do it if you’re ready to handle an influx of new business and capitalize on the leads you receive. In this post, we review the top 10 best lead generation services for lawyers, including how each service works, what practice areas they serve, and info about their pricing.
These days, there are many competitors in every niche of the legal market. If you don’t make an effort to get your name out there, you’ll struggle to attract clients. You need to establish a marketing strategy for your firm, but before you can do that, you need a deep understanding of your firm’s brand, its customers, its personality, and its goals. Here are the 10 essential questions you should ask yourself before you start your law firm marketing campaign. These questions will help you decide which marketing strategy to pursue and shape the overall brand identity for your campaign.
Social media is a low-cost, but powerful marketing channel for any small business, including your law firm. It helps create brand recognition, drive website traffic, and provides an easy way to keep in touch with your professional network. If you’re looking to create an effective social media marketing plan that will create ongoing value for your business, look no further. We put together this complete law firm social media guide to help you understand the benefits of social media and give you actionable tips to implement a strategy that works.
Despite the rise of online marketing, most law firms still rely heavily on referrals to acquire new clients. When someone refers you a client, that client will typically be much more likely to hire you than another random attorney they found on the web or saw on a billboard. Why? Because trust is a huge factor when it comes to hiring an attorney, and referrals create trust. If you hope to grow your practice, you cannot ignore the importance of referral marketing. In this post, we’ll cover 4 simple steps to launch a referral campaign at your law firm that will help you land more clients.
There’s no question that the Internet has opened up new doors for attracting clients to your business. The publicity efforts that could once only be accomplished in person through active and tireless marketing can now be completed with minimal effort, providing endless possibilities. Your law firm website is your presence in the online sphere, and it serves as the funnel for the overwhelming opportunities for client acquisition the Internet offers. By keeping these four essential (but often overlooked) steps in mind when designing your law firm website, you’ll be poised to attract more leads, and obtain more clients, than ever before.
We are already about halfway through 2018, but that doesn’t mean it’s too late to hop on the latest marketing trends. In fact, to stay ahead of your competition, you should constantly be keeping up with the latest and greatest in marketing. Whether it’s trying out a new strategy, optimizing your existing campaigns, or improving your analytics, just about every law firm can benefit from understanding the latest marketing trends. In this post, we review 5 hot law firm marketing trends in 2018 to get you up to speed.
In today’s day and age, your law firm website should be a core part of your marketing strategy. Just about any form of online marketing, from PPC advertising, to SEO, to social media, to email newsletters will likely involve directing traffic to your website. But how will you ever know which of these marketing sources are working and which ones are not? That’s why monitoring your web traffic is extremely important. In this post, we’ll explain how you can monitor law firm website traffic to know exactly where your web visitors come from by using UTM links and Google Analytics.