Business is a game of numbers. If you don’t know your numbers, you can’t measure your success. You also can’t really evaluate the effectiveness of changes you implement because you have no baseline for comparison. Despite the way some lawyers may run their practices, law is still a business at the end of the day. If you plan to grow your law firm, you need to act like a business owner and understand your numbers inside and out. In this post, we’ll break down the 6 most important law firm marketing metrics which you should track in order to grow your practice.
Any online marketing expert knows the importance of optimizing your law firm website for better rankings in search engines. By researching and planning the right keywords to use in your online content, you can find yourself listed on the first page of Google, and even hit that coveted number 1 spot. A high search ranking will drive a consistent stream of quality traffic to your website, and spur steady growth for your firm. Keywords, however, are not the only way to improve your rankings. A crucial component of promoting your law firm is optimizing your site for local searches. For law firms in particular, potential clients tend to come from the local area. Therefore, including strategies that capitalize on those types of search queries can help raise your profile and maximize your brand exposure online. Here’s how to use Google My Business to promote your law firm in local searches.
Marketing is like a foreign language for many attorneys. There are seemingly unlimited different places to advertise, from online to offline, TV to radio, physical to print. Online legal marketing in itself is a vast universe. There is SEO, social media, content marketing, email marketing, PPC ads, Facebook ads, YouTube, LinkedIn, Yelp, Avvo, lead generation services, and much much more. With all these options, it can be overwhelming. But today’s legal industry is getting too competitive to build a practice on word of mouth alone. If you intend to grow your practice, having some kind of marketing plan is a must. In this post, we’ll walk you through a simple question and answer exercise that you can use to determine which marketing strategy will work best for your law firm.
Lawyers tend to have mixed feelings about buying leads online. Some lawyers rely heavily on lead generation to grow their practices, and others think it’s unethical or a complete waste of money. So this begs the question, should lawyers buy leads online, or not? In this post, we’ll help answer this question by explaining how online lead generation works, and identifying the key circumstances when it actually makes sense for lawyers to use lead generation as part of their marketing plan.
Personal relationships will always be important in law. But with the growth of online marketing these days, the relationship building process often begins before you even meet someone in person, as they land on your law firm website. An initial visit to your website is almost like a first date. You’ll want to do everything you can to keep them interested. If you don’t keep visitors engaged from the very first moment they visit your website, you could lose them forever. The best way to generate interest and inspire website visitors to take action is to eliminate friction throughout all phases of the conversion funnel. In this post, we break down the website conversion process into four stages and provide some easy tips to eliminate friction from each stage so you can build strong relationships with prospects right from the start.
Law firm marketing can be a challenge. Most lawyers have very little time to devote to marketing, and there are often many firms competing for the same clients, which increases costs. But marketing is not something you can overlook. In order to succeed and grow your practice, a proper marketing strategy is essential. In this post, we’ll cover six of the most common law firm marketing mistakes to help you get on the right track with your marketing plan.
When people need legal help, the first place they turn for information is usually the internet. This means that internet marketing is an increasingly important strategy for lawyers to acquire new clients. Your law firm website is the backbone of your online marketing strategy, and it can drive a lot of business for your firm if it’s designed properly. There are several important pages that every law firm website should have, but one of the most important ones is a landing page. In this post, we’ll explain what a landing page is, why it’s so important, and how to design effective law firm landing pages that will drive more business for your firm.
With all the stories we hear of identity theft and security breaches these days, it can be tough to build trust with prospective customers online. One of the best ways to do it is with social proof and testimonials. People want to know that others just like them have had a positive experience using a product or service before making a purchase. In fact, according to a ZenDesk survey, almost 90% of people reported that they have been influenced by online customer reviews when making a purchasing decision. For this reason, it pays (literally) to get as many good law firm reviews as possible on major websites like Google, Facebook, Yelp, and Avvo. In this post, we’ll provide some helpful tips about how to get more law firm reviews online so you can capitalize on this growing trend.
Many lawyers frown upon “out of the box” legal solutions, like those provided by LegalZoom and Rocket Lawyer. There are good reasons for this, most notably that the services aren’t well-tailored to each individual’s situation. LegalZoom and similar companies are not law firms and cannot provide legal advice, meaning the range of solutions they can offer is limited. Nonetheless, these alternative legal services companies have achieved valuations in the hundreds of millions. Not many law firms can say the same, so clearly there is significant market demand for more affordable, easily accessible legal help. In this post, we’ll walk through the process of how to design, market, and sell productized legal services to help your law firm capitalize on this growing segment of the market.
Online marketing is certainly becoming an important growth channel for law firms in today’s world, but most law firms still rely heavily on word of mouth and referrals. Email marketing sits right at the intersection of these two areas. It is an online marketing approach that is designed to help businesses keep in touch with a large network of people with minimal effort, fueling the word of mouth marketing engine in the process. If you do it correctly, email marketing can be a key part of your overall marketing plan. Here are our top 4 email marketing tips for lawyers to help your next campaign succeed.