There’s no question that the Internet has opened up new doors for attracting clients to your business. The publicity efforts that could once only be accomplished in person through active and tireless marketing can now be completed with minimal effort, providing endless possibilities. Your law firm website is your presence in the online sphere, and it serves as the funnel for the overwhelming opportunities for client acquisition the Internet offers. By keeping these four essential (but often overlooked) steps in mind when designing your law firm website, you’ll be poised to attract more leads, and obtain more clients, than ever before.
Finding and sourcing clients as a law firm or attorney can be difficult. There are strict rules and guidelines that effect how and where a lawyer can advertise their services. Plus, there is a lot of competition in the market vying for the same clients you are. So where do you start when it comes to marketing your firm? The answer to that question may depend on your practice area, but in this post we will break down the basics of Google advertising for a law firm so you can assess whether or not this is a good strategy for your practice.
Any online marketing expert knows the importance of optimizing your law firm website for better rankings in search engines. By researching and planning the right keywords to use in your online content, you can find yourself listed on the first page of Google, and even hit that coveted number 1 spot. A high search ranking will drive a consistent stream of quality traffic to your website, and spur steady growth for your firm. Keywords, however, are not the only way to improve your rankings. A crucial component of promoting your law firm is optimizing your site for local searches. For law firms in particular, potential clients tend to come from the local area. Therefore, including strategies that capitalize on those types of search queries can help raise your profile and maximize your brand exposure online. Here’s how to use Google My Business to promote your law firm in local searches.
Personal relationships will always be important in law. But with the growth of online marketing these days, the relationship building process often begins before you even meet someone in person, as they land on your law firm website. An initial visit to your website is almost like a first date. You’ll want to do everything you can to keep them interested. If you don’t keep visitors engaged from the very first moment they visit your website, you could lose them forever. The best way to generate interest and inspire website visitors to take action is to eliminate friction throughout all phases of the conversion funnel. In this post, we break down the website conversion process into four stages and provide some easy tips to eliminate friction from each stage so you can build strong relationships with prospects right from the start.
Mobile phones have come a long way from the days when their functionality was limited to just calling and text messaging. Today, a smartphone is a full-fledged computer in your pocket. Since lawyers tend to be on-the-go quite often, whether out meeting with clients or in the courthouse, a mobile device is a key part of the daily workflow for many attorneys. Below is a list of the top 10 apps for attorneys that you should download in order to help improve efficiency and productivity in your law practice.
SEO is somewhat of a holy grail for local businesses. If you do it right, you show up as the top result in Google searches and get targeted website visitors for free. For this reason, a top tier SEO company can be worth its weight in gold. However, there are also a lot of questionable SEO companies out there taking advantage of unsuspecting business owners, charging many thousands of dollars per month while providing minimal value in return. But they pretty much look identical, and they all advertise on the internet with the same promises: improve your law firm’s Google rank, get more clients, make more money. So how do you differentiate between the bad SEO companies and the ones that are actually worth the investment? This post will explain the major do’s and don’ts for how to hire a good law firm SEO company.
The path to successful online marketing is often unclear. This leads attorneys to miss opportunities while struggling with DIY website services, or worse, waste a lot of money buying expensive and unnecessary services from large legal marketing companies. When attorneys sink their time and money into strategies that don’t produce results, they may erroneously believe that online marketing doesn’t work or isn’t right for them. However, when done correctly, online marketing is actually one of the easiest and most cost effective ways to grow your revenue and clientele. And despite attempts by legal marketing companies to make it seem complicated, it’s something that any attorney can understand and do well with a minimal investment of time and energy. Here’s how to create an affordable website marketing strategy that works.
Constantly ringing phones. Messages piling up in your inbox. Never ending billing issues. Running a law firm is stressful. It’s especially challenging if you don’t have the resources to hire support staff, and this ends up creating a catch-22 because it’s difficult to grow without help, but you can’t afford the help until you grow. The good news is, technological advancements are making it easier than ever for law firms to run lean, reduce stress, and better serve the needs of their clients with the help of remote workers. In this article, you’re going to learn how utilizing the services of a remote workforce like Clients ARM can help you meet your goals of better servicing your clients and growing your law firm, even if you have a limited budget.
While bonanza judgments and salacious headlines typically draw more attention, the overwhelming majority of disputes in the United States are for cases where the amount in controversy is $25,000 or less. This means lawyers will get their fair share of inbound small dispute leads over time, but it’s tough to justify representing these clients due to the low stakes of the case, so they may end up just tossing those leads aside. However, new developments in legal tech present new opportunities for efficiently monetizing small disputes and cost-effectively representing those prospective clients, rather than turning them away. This post contains tips on how to represent a small claim client, as well as a list of legal technology resources that can help you generate a profit from these types of cases.
Many law firms assume that website visitors will come back to their website several times before they decide to submit a form or call for more information, as long as they are interested in the services the firm has to offer. But studies show this is actually far from the truth. If you fail to convert a website visitor on the very first visit, they will be highly unlikely to return. For this reason, first impressions mean everything for law firm websites. In this post, we’ll explain why that’s the case and provide 10 actionable tips to help you improve your conversion rate on the first visit.