Email Marketing Dos and Don’ts for Law Firms

Email marketing is one of the best marketing channels for engaging clients and attracting new prospects to your law firm. Compared with other channels, it consistently comes out on top in terms of flexibility, client reach and return on investment (ROI).

Done right, email marketing can provide around 122% ROI – four times higher than other methods.

“Done right” is the key. You need best practices in order to email market successfully. Some of these practices include segmenting your email lists, using an email address checker and personalizing emails to build and nurture relationships.

Read on for a list of the primary Dos and Dont’s of email marketing for legal firms. These tips will make marketing for your firm via email significantly easier.

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Clio and Lexicata Unite at the Clio Cloud Conference

In case you missed it, Lexicata officially joined the Clio family last week at the Clio Cloud Conference in New Orleans. During a whirlwind couple days at the Hyatt Regency hotel, Clio leadership and staff welcomed Team Lexicata into the fold with excitement, passion and a shared vision for the future of legal tech. Read on to learn more about the groundbreaking news from #ClioCloud9, and what it means for Clio and Lexicata.

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Lexicata joins Clio

An Open Letter to Our Customers

Dear Customers,

When Aaron and I founded Lexicata in 2014, we wanted to help law firms build better relationships with their clients. We built Lexicata to help streamline and manage the client intake process because we wanted to make it easier for firms like yours to lay the groundwork for strong, lasting relationships, starting from the first client interaction.

It has been an amazing journey thus far. And lately, we’ve started thinking we can do even more.

The client experience goes far beyond intake. It extends from the moment a client first hears about you and decides to hire you, to the work you do all the way up to closing their case. We’ve been thinking about how we can help you seamlessly manage the whole client journey, from start to finish.

Today marks the first step in providing that vision.

I’m thrilled to share with you that Lexicata has been acquired by Clio, a longtime partner of ours and the leading provider of cloud-based legal practice management software. By joining Clio, we are going to help drive our industry to the next level. The Lexicata team and I couldn’t be more excited about this opportunity to provide even more value to you moving forward.

Together with the Clio team, we’re going to evolve Lexicata’s existing client relationship management (CRM) and client intake platform into a more advanced client engagement platform called Clio Grow. It will launch in early 2019.

You won’t need to be a Clio practice management customer to see the benefits of Clio Grow, but this new platform will provide a more powerful integration between client management and practice management than ever before—giving you a powerful solution to seamlessly manage every interaction with your clients.

As we work towards this goal, you will be able to use the Lexicata platform as you always have. The only difference you may notice will be the new size of our team: Joining Clio means we’ll have more resources, support, and capabilities to continue to drive even more success for you and your firm.

Joining Clio is the next logical step for us in helping you manage your firm and your clients in a way that provides a better, more seamless client experience.

From the team and I, thank you for choosing Lexicata. We’re grateful you’ve chosen to support your firm with us, and we look forward to providing more value to you and your clients in this next stage of our journey together.


Michael Chasin


Don’t Make These 8 Common Law Firm Marketing Mistakes

Most lawyers have no problems tackling their day-to-day legal work. When it comes to the business side of their law firms, however, many lawyers are inexperienced … and they make easily preventable marketing mistakes. This shouldn’t be surprising; the practice of law and the business of running a law firm require two separate skill sets. Although some attorneys do excel at both facets, it’s rare. To keep hundreds of thousands (or even millions) of dollars a year from going to your competitors, avoid these 8 common law firm marketing mistakes.

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Top 3 Local Marketing Strategies for Lawyers (and they’re FREE)

Most small law firms operate within a specific area, such as their surrounding city or county. This means that local marketing strategies will usually yield the best results for growing a law practice. But there are countless different ways to market your firm, and many of them are very expensive. The question is, which local marketing strategies work best without breaking the bank? To help get you started, here’s our guide on the top 3 free local marketing strategies that work for lawyers.

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How to Streamline Client Communications with Email Campaigns in Lexicata

As an attorney who bills by the hour, your time is your most valuable asset. Unfortunately, communicating with clients isn’t always the most lucrative way to spend your time. However, poor communication can have dire consequences for your practice, ranging from dissatisfied clients, to negative online reviews, or even a formal complaint with the Bar. So how can you balance the need for frequent client communication with the importance of time management and efficiency? In this guide, we will show you how you can use Lexicata’s email campaigns to streamline client communications and ensure that your clients always stay up-to-date without wasting valuable hours of your day.

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Law Firm Business Plan Template [Free Download]

A law firm is typically a group of lawyers who happen to be running a business, not a group of businesspeople who happen to be running a law firm. In other words, law comes first and business comes second. Things like technology, marketing, sales, and finance are afterthoughts at many firms (they never teach you these topics in law school). But they are critical parts of running a business, which is all a law firm is at the end of the day. You simply cannot expect to succeed in today’s highly competitive legal industry without a proper business plan. So we put together this law firm business plan template to help guide you toward success.

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10 Best Lead Generation Services for Lawyers [Reviews]

Lead generation services can be a great marketing channel for lawyers to acquire new clients. Compared to SEO, social media, or other types of advertising, buying leads is probably one of the fastest and easiest ways to get more clients for your firm. But you should only do it if you’re ready to handle an influx of new business and capitalize on the leads you receive. In this post, we review the top 10 best lead generation services for lawyers, including how each service works, what practice areas they serve, and info about their pricing.

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How to Optimize Your Intake Process with a Virtual Receptionist Service and a CRM

Is your firm failing to grow at the rate you desire? Well, before embarking on another failed and expensive marketing campaign, it may be time to look inward. What many legal professionals fail to realize is that relationships with new clients are often made or broken during the very first interaction. Whether that interaction comes through a phone call or a visit to your website, making a positive first impression is essential for converting leads into paying clients.

So if you’re getting enough leads, but those leads aren’t converting at a high rate, there’s a good chance the way you’re handling them could be the problem. In order to ensure you always make a strong first impression on new clients, you should optimize your intake process to improve communication and maintain a personal touch throughout the process. Here’s how you can do that by combining a virtual receptionist service along with CRM software.

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10 Essential Questions to Ask Before Starting Your Law Firm Marketing Campaign

These days, there are many competitors in every niche of the legal market. If you don’t make an effort to get your name out there, you’ll struggle to attract clients. You need to establish a marketing strategy for your firm, but before you can do that, you need a deep understanding of your firm’s brand, its customers, its personality, and its goals. Here are the 10 essential questions you should ask yourself before you start your law firm marketing campaign. These questions will help you decide which marketing strategy to pursue and shape the overall brand identity for your campaign.

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