Looking at legal industry marketing trends and statistics can help you get a better idea of how to market your law practice. For instance, you can learn about what marketing strategies are currently working, and also identify some of the common mistakes others are making, which might be areas where you can gain a competitive edge. To give you a better idea of what today’s legal marketing landscape looks like, we rounded up eight legal marketing statistics from around the web, some of which came as quite a surprise. Read on to learn what these statistics mean, and how you can use this information to get an edge on your competition.
Despite the incredible technology advancements happening all around us, many law firms are stuck in their old ways. They still use software from two decades ago and they still do a lot of their work on paper files. But we are in the midst of a technology driven transformation which will only continue to accelerate as today’s younger generations make up an increasingly large portion of the workplace. As a result, tech savviness is becoming more important for lawyers than ever before. Read on to learn the two main reasons why this is the case.
These days, blogging is no longer just a hobby like it may have been in the past. Some blogs are full blown businesses on their own, with millions of pageviews and millions in ad revenue. Others are powerful marketing channels which produce millions of leads for businesses around the world. But does this mean that blogging is dead for the rest of us hobbyists and small business owners? Not even close. In fact, there’s no time better than now to start up a blog for your law practice. In this post, we’ll cover the three biggest ways that starting a law firm blog will help you grow your practice.
Technology is reshaping every industry right before our eyes. Some industries have already been completely overhauled, such as the music business and video rentals. Others are dying a slow painful death, like the taxi business and retailing. And in some industries, the technology shift has barely begun. Legal services falls into the latter category, with minimal changes so far. But as technology continues to expand and become more powerful, the pace of change could accelerate. In this post, we’ll discuss how legal services are changing with the times, and how legal process automation will play a major role in the law firm business model of the future.
At many law firms, client intake is a disjointed process of back and forth calls and emails, and manual paperwork. The process can be arduous for both clients and staff. Worst of all, poor organization can expose law firms to liability when mistakes are made and result in lost business when things slip through the cracks. The better job you do at managing your intake process, the more efficiently your law firm will operate, and the more business you will close. Read on for our list of four client intake best practices to help get your law firm on track for success.
Sales is not something that most lawyers think about, even though they are probably out there selling almost every single day. There just hasn’t ever been a role for sales in the traditional legal business model. But that may be starting to change. Legal services are becoming increasingly commoditized, and law firms are waking up and realizing they need to start acting like a real business, where marketing and sales are the name of the game. In this post, we’ll explain why smart law firms are hiring salespeople, explain the role of a salesperson in the firm, and look at how focusing on sales can help you grow your practice.
Business is a game of numbers. If you don’t know your numbers, you can’t measure your success. You also can’t really evaluate the effectiveness of changes you implement because you have no baseline for comparison. Despite the way some lawyers may run their practices, law is still a business at the end of the day. If you plan to grow your law firm, you need to act like a business owner and understand your numbers inside and out. In this post, we’ll break down the 6 most important law firm marketing metrics which you should track in order to grow your practice.
Legal services are becoming increasingly automated and commoditized as technology infiltrates the industry. As a result of this shift, the legal business model is changing. We’ve blogged at length about why the hourly business model is broken and how the billable hour is dying. But due to the longstanding tradition of time-based billing and the change resistant nature of the legal industry, many law firms struggle to make the switch. In this post, we’ll lay out a simple framework that lawyers can use to determine how much to charge for flat fee legal services in order to help your firm keep up with the changing times.
Any online marketing expert knows the importance of optimizing your law firm website for better rankings in search engines. By researching and planning the right keywords to use in your online content, you can find yourself listed on the first page of Google, and even hit that coveted number 1 spot. A high search ranking will drive a consistent stream of quality traffic to your website, and spur steady growth for your firm. Keywords, however, are not the only way to improve your rankings. A crucial component of promoting your law firm is optimizing your site for local searches. For law firms in particular, potential clients tend to come from the local area. Therefore, including strategies that capitalize on those types of search queries can help raise your profile and maximize your brand exposure online. Here’s how to use Google My Business to promote your law firm in local searches.
We are thrilled to announce that the HUGE update we have been talking about for months is finally here! Behind the scenes, the Lexicata product team has been working incredibly hard on this update for over a year. We have had to push back timelines on other features and reprioritize things. We fought through unexpected challenges and encountered setbacks and delays along the way. But at last, Lexicata 3.0 is ready for launch! We rebuilt the user interface to make it more intuitive, quicker to navigate, and work significantly better on mobile devices. We fixed some underlying problems and bugs in the code base. We solved important scalability challenges to make the product faster and able to accommodate more users. And most importantly, we added some much needed, awesome new features! Read on for a complete summary of the changes.