5 Reasons to Be Thankful for Legal Technology

When Thanksgiving arrives next week, people across the U.S. will list the things they’re grateful for in their lives. Because legal technology may not top most people’s “reasons to be thankful” lists, we wanted to make sure it’s given its due.

For lawyers, legal tech represents the cutting edge of the industry. If you want to know what the law firms of the future will look like, legal tech blogs and websites will tell you all about it. If you want to learn how to modernize your firm to stay ahead of your competition, legal tech has the answers.

There are a lot of reasons to be thankful for legal technology. Here are our top five.

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How to Grow Website Traffic through Link Building

There are thousands of law firms in the marketplace. They all have their own websites, and they’re all competing with your site for customers. To separate your firm from the competition, you need to grow website traffic – and link building is one key way to do that.

Link building makes it more likely for clients to encounter your firm when they utilize search engines online. Link building involves creating what’s known as a backlink profile.

Backlinks, to provide a definition, are hyperlinks found on one web page which refer back to a different web page. Backlinks to your site, therefore, are links on other sites which lead visitors to your site.

Creating a strong backlink profile helps you grow website traffic by telling Google’s search algorithms that you deserve to be higher up in search rankings.

To learn how to do it the right way, read on.

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CRM & Client Intake Software Case Study: How Lexicata Transformed this IP Lawyer’s Firm

A CRM & Client Intake Software Case Study

Earlier this month at the Clio Cloud Conference in New Orleans, intellectual property attorney Andrea H. Evans, Esq., stopped by the Lexicata booth for an interview about the CRM & client intake software that helped transform her practice.

As a Lexicata user since 2016, Andrea has seen the software pay major dividends for her firm. With Lexicata’s technology, she has grown her customer base and simplified her clients’ and staff’s lives.

Read this CRM & client intake software Case Study – or watch the video below – to see how.

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7 Key Takeaways from the 2018 Clio Legal Trends Report

The 2018 Clio Legal Trends Report provides valuable metrics, analyses and insights into the modern legal consumer’s expectations and needs. It incorporates the data of more than 70,000 legal customers to help lawyers achieve greater success in their practices.

By leveraging the report‘s findings, you can gain a more comprehensive understanding of your potential and existing clients. This understanding will enable you to implement new strategies and solutions to improve your firm’s organization, efficiency and growth.

Read on to discover 7 Key Takeaways from the 2018 Clio Legal Trends Report, and what they mean for your firm.

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Email Marketing Dos and Don’ts for Law Firms

Email marketing is one of the best marketing channels for engaging clients and attracting new prospects to your law firm. Compared with other channels, it consistently comes out on top in terms of flexibility, client reach and return on investment (ROI).

Done right, email marketing can provide around 122% ROI – four times higher than other methods.

“Done right” is the key. You need best practices in order to email market successfully. Some of these practices include segmenting your email lists, using an email address checker and personalizing emails to build and nurture relationships.

Read on for a list of the primary Dos and Dont’s of email marketing for legal firms. These tips will make marketing for your firm via email significantly easier.

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Clio and Lexicata Unite at the Clio Cloud Conference

In case you missed it, Lexicata officially joined the Clio family last week at the Clio Cloud Conference in New Orleans. During a whirlwind couple days at the Hyatt Regency hotel, Clio leadership and staff welcomed Team Lexicata into the fold with excitement, passion and a shared vision for the future of legal tech. Read on to learn more about the groundbreaking news from #ClioCloud9, and what it means for Clio and Lexicata.

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Lexicata joins Clio

An Open Letter to Our Customers

Dear Customers,

When Aaron and I founded Lexicata in 2014, we wanted to help law firms build better relationships with their clients. We built Lexicata to help streamline and manage the client intake process because we wanted to make it easier for firms like yours to lay the groundwork for strong, lasting relationships, starting from the first client interaction.

It has been an amazing journey thus far. And lately, we’ve started thinking we can do even more.

The client experience goes far beyond intake. It extends from the moment a client first hears about you and decides to hire you, to the work you do all the way up to closing their case. We’ve been thinking about how we can help you seamlessly manage the whole client journey, from start to finish.

Today marks the first step in providing that vision.

I’m thrilled to share with you that Lexicata has been acquired by Clio, a longtime partner of ours and the leading provider of cloud-based legal practice management software. By joining Clio, we are going to help drive our industry to the next level. The Lexicata team and I couldn’t be more excited about this opportunity to provide even more value to you moving forward.

Together with the Clio team, we’re going to evolve Lexicata’s existing client relationship management (CRM) and client intake platform into a more advanced client engagement platform called Clio Grow. It will launch in early 2019.

You won’t need to be a Clio practice management customer to see the benefits of Clio Grow, but this new platform will provide a more powerful integration between client management and practice management than ever before—giving you a powerful solution to seamlessly manage every interaction with your clients.

As we work towards this goal, you will be able to use the Lexicata platform as you always have. The only difference you may notice will be the new size of our team: Joining Clio means we’ll have more resources, support, and capabilities to continue to drive even more success for you and your firm.

Joining Clio is the next logical step for us in helping you manage your firm and your clients in a way that provides a better, more seamless client experience.

From the team and I, thank you for choosing Lexicata. We’re grateful you’ve chosen to support your firm with us, and we look forward to providing more value to you and your clients in this next stage of our journey together.

Sincerely,

Michael Chasin

8-common-law-firm-marketing-mistakes

Don’t Make These 8 Common Law Firm Marketing Mistakes

Most lawyers have no problems tackling their day-to-day legal work. When it comes to the business side of their law firms, however, many lawyers are inexperienced … and they make easily preventable marketing mistakes. This shouldn’t be surprising; the practice of law and the business of running a law firm require two separate skill sets. Although some attorneys do excel at both facets, it’s rare. To keep hundreds of thousands (or even millions) of dollars a year from going to your competitors, avoid these 8 common law firm marketing mistakes.

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local-marketing-strategies-lawyers

Top 3 Local Marketing Strategies for Lawyers (and they’re FREE)

Most small law firms operate within a specific area, such as their surrounding city or county. This means that local marketing strategies will usually yield the best results for growing a law practice. But there are countless different ways to market your firm, and many of them are very expensive. The question is, which local marketing strategies work best without breaking the bank? To help get you started, here’s our guide on the top 3 free local marketing strategies that work for lawyers.

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streamline-client-communications-email-campaigns

How to Streamline Client Communications with Email Campaigns in Lexicata

As an attorney who bills by the hour, your time is your most valuable asset. Unfortunately, communicating with clients isn’t always the most lucrative way to spend your time. However, poor communication can have dire consequences for your practice, ranging from dissatisfied clients, to negative online reviews, or even a formal complaint with the Bar. So how can you balance the need for frequent client communication with the importance of time management and efficiency? In this guide, we will show you how you can use Lexicata’s email campaigns to streamline client communications and ensure that your clients always stay up-to-date without wasting valuable hours of your day.

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